Customer Challenge
Qualitia wanted to revamp its existing website to be integrated with CMS and be updated with the latest market trends as they were facing issues with skilled-based resources as well as stakeholder engagement. The challenges faced by the client are listed below:
- Outdated Website Architecture
- CMS Implementation and Integration
- SEO and Site Rankings
- Content Overhaul
- Third-party Integrations
Solutions
Qualitia’s requirement was to revamp its existing website with a modern design, architecture, and functionality. Setoo suggested them to utilise their popular product Jamstack+ to revamp their website with advanced features and functionalities. We worked on the following areas:
- Web Redesign - A modern design framework was adopted to revamp the website to enhance its visual appeal, and functionality and keep it updated as per the latest market trends.
- Focus on User-Centric Design - The website was redesigned with intuitive navigation, interactive features, and responsive design to enhance its visual appeal and engagement with users.
- CMS Integration - A robust content management system (CMS) was integrated with the website to manage website content seamlessly and ensure flexibility and scalability.
- SEO Optimization and Content Strategy - Conducted a thorough SEO audit and implemented best practices, ensuring the revamped site retained and improved its search rankings and refreshed content to align with the new design and user journey.
- Agile Development Process - We used an agile approach for development to ensure that continuous feedbacks are enabled from stakeholders to align with the client’s evolving needs.
- Rigorous Testing and Quality Assurance - Extensive testing was conducted across multiple devices and browsers to ensure a seamless, bug-free experience for all users.
- Streamlined Stakeholder Collaboration—Clear communication channels and regular checkpoints were established to gather input and provide updates, ensuring that stakeholder expectations were consistently met.
Tech Stack
- Frontend:
- Next.js
- Tailwind
- CMS:
- Strapi
- Deployment:
- Frontend: Deployed on Vercel
- Backend: Hosted on Strapi Cloud
Result
Results The new website was visually appealing with improved performance and user experience that eventually resulted in an increased conversation rate.
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