Customer Challenge
Crep Protect, an online retail store, faced significant challenges that turned into the need for a comprehensive website revamp:
- Performance Issues:
- Slow page load times impact user experience.
- High bounce rates due to website sluggishness.
- Reliance on Third-Party Apps:
- Instability and disruptions caused by third-party apps.
- Customer dissatisfaction from occasional app-related glitches. .
- SEO Ranking Challenges:
- Suboptimal SEO rankings affecting visibility.
- Reduced organic traffic and potential customer loss to competitors..
Additional Business Requirements:
- Tailoring to Preferences: Planning needed to adapt products and marketing to suit the UK, Europe, and EU’s global customer preferences.
- SEO and Website Setup: Required expertise in setting up websites to match each location, including content and keywords, for effective online visibility.
Continous Support
Setoo is providing Crep Protect continuous support for the following services:
- Performance Optimization: Enhanced website performance through image optimization and code minification.
- Analytics and SEO: Set up accurate analytics tracking and executing a comprehensive SEO strategy.
- Recommendations and Ongoing Support: Offered improvement recommendations after sprint completions and ensured regular updates.
- Client Collaboration: Maintained open communication, providing progress reports and seeking feedback.
Solutions
The challenges and the additional business requirements were addressed for Crep Protect in the following ways:
- Performance Optimization:
- Optimise images and videos to improve page load times.
- Code and asset optimisation for streamlined performance and reduced bounce rates.
- Reducing Third-Party App Reliance:
- Custom development for essential functionalities to minimise reliance on third-party apps.
- Regular code audits to proactively address stability issues and ensure customer satisfaction.
- SEO Enhancement Strategies:
- Keyword optimization through extensive research to improve SEO rankings.
- Quality content creation for increased relevance and authority, enhancing organic traffic and visibility.
- Global Prints:
- Performance Optimisation: Optimised website speed and user experience worldwide.
- Third-Party App Reliance Reduction: Localised content for currency, and region-specific needs.
- SEO Enhancement Strategies: Enhanced regional and global visibility through market-specific SEO tactics.
Services
- Shopify
- SEO
- Global market Reach
- Analytics
Tech Stack
- Design
- Figma
- Framework:
- Shopify
- Frontend:
- Shopify
- Backend:
- Shopify
Result
After the integration of solutions, Setoo was able to enhance the functionality of the e-commerce platform and overcome the challenges faced by Gourmet Garden are discussed as follows:
- Enhanced data accuracy by 95% to provide advanced insights.
- 20% increase in return on Ads spent (ROAS)
- Centralized tag management reduced tag implementation time by 30% and minimized errors.
- Improved e-commerce tracking with behavioral analysis led to an increase in sales conversion by 15%.
- Enabled data-driven decision-making, improving stakeholder confidence in campaign strategies and website performance analysis.
Check Some Of Our Recent Work.
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Gourmet Garden
Setoo’s solutions involved Shopify integration with Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads Integration to overcome challenges faced by it.
Crep Protect
Crep Protect, a renowned brand specializing in high-quality sneaker care solutions, sought to enhance its online presence to better serve its global customer base.