Customer Challenge
Gourmet Garden wanted seamless integration for their e-commerce platform to be able to track data effectively in order to enhance the efficiency of their business operations and services in the long run. Setoo used its expertise to overcome the following challenges faced by the client:
- Data Tracking Complexity - The client faced issues with tracking data accurately and efficiently.
- Integration Compatibility - Ensuring the new system integrates seamlessly with existing platforms.
- Limited Historical Data Migration - Challenges in migrating historical data to the new system.
- Customized Event Tracking - Need for customized tracking of specific events and user actions.
- Stakeholder Training and Adaptation - Training stakeholders to adapt to the new system and processes.
Solutions
Setoo helped Gourmet Garden by integrating their Shopify with Google Tag Manager (GTM), Google Analytics 4 (GA4) and Google Ads Integration. The details of solutions provided by Setoo are discussed below:
- Strategic Tag Management with GTM - Google Tag Manager was implemented to manage the tags centrally to streamline the integration of GA4 and Google Ads without modifying Shopify’s core code.
- Google Ads Integration for Enhanced Attribution - Due to Google Ads integration with GA4, the advanced conversion tracking system was established which helped in optimising performance based on actionable data.
- GA4 Configuration - GA4 was configured with custom properties in order to track events which may include e-commerce events (add-to-cart, purchase) to gain advanced insights.
- Testing - Continuous testing was conducted to capture the data accurately to ensure smooth functionality to resolve the issues on a real-time basis.
- Stakeholder Enablement - Delivered training sessions and documentation to help stakeholders effectively utilise GA4 and Google Ads reports for data-driven decisions.
Tech Stack
- Marketing
- Analytics: GA4, GTM, and Google Ads
Result
After the integration of solutions, Setoo was able to enhance the functionality of the e-commerce platform and overcome the challenges faced by Gourmet Garden are discussed as follows:
- Enhanced data accuracy by 95% to provide advanced insights.
- 20% increase in return on Ads spent (ROAS)
- Centralized tag management reduced tag implementation time by 30% and minimized errors.
- Improved e-commerce tracking with behavioral analysis led to an increase in sales conversion by 15%.
- Enabled data-driven decision-making, improving stakeholder confidence in campaign strategies and website performance analysis.
Check Some Of Our Recent Work.
Qualitia
Qualitia, a provider of AI-powered automated testing solutions, needed a website revamp to enhance architecture, CMS integration, and SEO.
Tech Tribe
Our client is a leader in the IT industry with a significant presence in the online job market, focusing on enhancing the job application process.
Gourmet Garden
Setoo’s solutions involved Shopify integration with Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads Integration to overcome challenges faced by it.
Crep Protect
Crep Protect, a renowned brand specializing in high-quality sneaker care solutions, sought to enhance its online presence to better serve its global customer base.