Customer Challenge
KERF is a furniture firm, it was previously an offline business. Because of the tremendous buzz around online shopping in the decade that followed, businesses have had to find ways to adapt to the changing conditions of the business.With this rise in business, Kerf required a brand-new website that would speak for itself to buyers throughout the world. The challenges faced was -
- Expansion of business online
- Choosing the right e-commerce platform that would meet the client'sneeds while providing scalability.
- Project strategy and planning
- Appealing web presence
- Ensuring the website was SEO-friendly and capable of supporting marketing efforts.
Solutions
Based on the business requirement from KERF, we knew the sure shot solution and that was establishing an e-commerce platform for them.We Provided:
- Strategy solution:As the client was unaware of online store and it's process, we helped them understand the concept with working and its impact on business.
- From scratch design:Our team then worked on UX research around e-commerce website design. We designed a modern and responsive website with a clean and intuitive interface, mobile optimization, and a streamlined checkout process.A focus on high-quality product images and clear product descriptions improved the user experience.
- SEO and marketing:KERF website is all well equipped with SEO best practices, ensuring optimized product descriptions, metadata, and an XML sitemap for search engines. We integrated social media sharing options and email marketing tools.
- Payment integrations:For online purchasing, the payment gateways were integrated and ensured the secure online transactions.
Result
The KERF website project met the client's expectations of building online presence and fostering brand recognition to potential customers.
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